End-to-end redesign of the Masterclass app tailored for empty nesters, integrating physical and digital learning to support personal growth and lifelong learning goals.

A scenario-based Storyline 360 learning module for girls aged 10–15, designed to strengthen anxiety management and social connection skills through interactive branching stories and reflective quizzes.

Evaluative research analyzing learner survey data & conducting interviews to identify experience gaps and implement data-driven improvements, resulting in a 20% increase in attendance and satisfaction.

Launched eCommerce store in 3 weeks – Integrated Stripe and inventory sync

Localized site for 5 new markets – Language switcher with region‑specific content

Created brand system from scratch – Unified design across all digital touchpoints

Reduced bounce rate by 40% – Clear messaging and faster load times