Mixed-method research triangulating a lit review, peer institution analysis, and student focus groups to deliver evidence-based design guidelines that prioritize search centrality, task-oriented navigation, and visual simplification.

Usability study evaluating Duke's Research Data Repository migration to TIND RDM, identifying critical workflow issues before launch and delivering prioritized recommendations that saved an estimated $10K in development time.

Duke test

A scenario-based Storyline 360 learning module for girls aged 10–15, designed to strengthen anxiety management and social connection skills through interactive branching stories and reflective quizzes.

End-to-end redesign of the Masterclass app tailored for empty nesters, integrating physical and digital learning to support personal growth and lifelong learning goals.

Evaluative research analyzing learner survey data & conducting interviews to identify experience gaps and implement data-driven improvements, resulting in a 20% increase in attendance and satisfaction.

Launched eCommerce store in 3 weeks – Integrated Stripe and inventory sync

Reduced bounce rate by 40% – Clear messaging and faster load times